Job Title: Digital Marketing Specialist

Location: Gurugram

Remuneration: 4-6 LPA(based on your experience)

About Us

Encriss Technologies LLP, founded in 2015, empowers global businesses with high-impact software solutions. We specialize in custom platform development, global team building, process migration, cloud solutions, mobile app development, and advanced automation platforms including BPMN-based systems.

Job Description

We are seeking a highly driven and creative Digital Marketing Specialist to take full ownership of marketing initiatives for Encriss and its products. This role requires a hands-on marketer who can independently drive digital growth through SEO, content strategy, social media management, forum(prospect) engagement, creative production (content, graphics & videos), outreach, and lead generation (campaign management).

You will be responsible for planning, executing, and optimizing multi-channel digital campaigns, managing all content and marketing touchpoints, and engaging with online communities and forums to generate leads and brand awareness.

Responsibilities

  • Graphics and Content Creation:
    • Design and produce engaging video and graphics content for marketing campaigns, product demonstrations, and internal communications.
    • Create compelling written content for websites, social media, blogs, and marketing materials.
  • Digital Campaign Management:
    • Develop and implement digital marketing campaigns across platforms like Google, Facebook, Instagram, and LinkedIn.
    • Monitor, analyze, and optimize campaign performance to maximize ROI.
    • Create and manage PPC campaigns, social media ads, and email marketing initiatives.
  • Prospect Engagement:
    • Participate in outreach programs, online forums, and communities to generate leads.
    • Engage with prospects via email, LinkedIn, and calls to understand their needs.
    • Maintain a pipeline of qualified leads and track follow-ups.
    • Drive engagement on forums, LinkedIn, Quora, and other online groups.
  • SEO, GEO & AEO Content Strategy:
    • Optimize the company's website for SEO, GEO, and AEO to improve rankings and organic traffic.
    • Generate SEO, GEO, and AEO-friendly blogs, articles, and social media posts.
    • Conduct keyword research and stay updated on search engine algorithm changes.
  • Social Media Management:
    • Manage and grow the company's presence on social media by creating, curating, and scheduling content.
    • Engage with followers, respond to comments, and ensure brand consistency across all channels.
    • Track social media performance and report on growth and engagement metrics.
  • Email Marketing:
    • Design and execute email marketing campaigns, including newsletters, promotional offers, and customer outreach.
    • Segment email lists and personalize content to increase engagement and conversion rates.
    • Track open rates, click-through rates, and conversions to refine strategies.
  • Analytics and Reporting:
    • Use tools like Google Analytics, SEMrush to monitor website traffic, user behavior, and campaign performance.
    • Generate reports on KPIs and provide actionable insights to improve marketing effectiveness.
    • Continuously assess digital marketing efforts and adjust strategies based on data-driven results.
  • Collaboration and Strategy:
    • Work closely with cross-functional teams to align marketing initiatives with overall business goals.
    • Contribute to the development of marketing strategies and plans to drive brand awareness and customer acquisition.
    • Stay up-to-date with digital marketing trends, emerging platforms, and best practices.
  • Outbound Sales & Customer Interaction:
    • Make outbound calls to prospective customers to promote GMART products and services.
    • Craft and deliver compelling sales pitches communicating the value and benefits of GMART products and services.
    • Develop and nurture strong client relationships to ensure customer satisfaction and retention.
    • Conduct thorough business research to identify and qualify potential leads.
    • Assist in creating and executing sales strategies and marketing campaigns, including lead and email campaigns.
    • Address customer inquiries, complaints, and feedback professionally via phone, email, or web chat.
    • Collaborate with the sales team to meet and exceed sales targets.
    • Ensure customer contact numbers remain confidential while working within company guidelines.

Qualifications

  • Bachelor's degree in Marketing, Digital Media, or a related field.
  • 2+ years of experience in digital marketing.
  • Proficiency in tools like Google Analytics, Google Ads, Meta Business Suite, SEMrush, Canva, Figma, etc.
  • Strong understanding of SEO, content strategy, social media, and customer journey mapping.
  • Hands-on experience with video editing and creative tools (e.g., Adobe Suite, Canva, CapCut, etc.).
  • Excellent written and verbal communication skills.
  • Ability to work independently and manage multiple projects.
  • A keen eye for detail and a passion for branding and storytelling.

Preferred Skills

  • Experience with email marketing platforms.
  • Understanding of marketing automation tools and CRM systems.
  • Familiarity with social media platforms and content management systems.

What We Offer

  • Competitive salary and benefits package.
  • A dynamic and innovative work environment.
  • Opportunities for professional development and career growth.
  • Collaborative and inclusive company culture.

How to Apply

Please send your resume and a short cover letter explaining your relevant experience and interest in this role to [email protected]